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WE’VE ALWAYS BEEN OBSESSED WITH OUR CUSTOMERS & WE THINK
The Feeling Is Mutual
Our Story
Founded by Wisconsin native Cassandra Thurswell at the age of 25, Kitsch is a global beauty powerhouse built on positivity and pure hard work. The brand supports its growing community with easy, elevated beauty solutions that are totally reliable, truly special, and made as sustainably as possible. Beginning in 2010 with a business plan no longer than a paragraph, Kitsch now supplies a full range of beauty favorites in over 20,000 retail locations worldwide. A prominent entrepreneur featured in Forbes and Inc., Cassandra continues to create elevated, sustainable beauty solutions for every moment of the day.
Essential Ingredients and the Art of Gentle Maintenance
The modern world offers an overwhelming array of choices for hair maintenance. To find what works best for you, it is important to understand the fundamental components that contribute to hair strength and aesthetic appeal.
Identifying Quality Ingredients
Quality hair care is built on ingredients that mimic the natural lipids found in healthy hair. Look for botanical oils and plant-derived proteins. These elements are easily absorbed and work to reinforce the hair’s natural elasticity. Avoiding harsh surfactants is also key; gentle bubbling agents can clean effectively while maintaining the natural pH of the scalp.
The Power of Leave-In Treatments
Many people underestimate the value of a leave-in product. Unlike rinse-off conditioners, leave-ins provide continuous nourishment throughout the day. They are particularly effective for those with wavy or curly textures, as they help define the natural shape of the hair while preventing moisture loss.
Holistic Hair Care
True hair health is a holistic endeavor. It involves a combination of the right products and the right techniques. For example, how you brush your hair matters. Starting from the ends and working your way up to the roots prevents unnecessary tension on the follicles. Furthermore, giving your hair a break from high-tension styles or intense heat can allow the strands to recover and grow stronger.
Customizing Your Approach
No two heads of hair are exactly alike. Factors such as thickness, porosity, and growth patterns dictate what your hair needs. Some may find that a simple two-step process is enough, while others might require a multi-layered approach involving serums, oils, and masks. The goal is to listen to your hair—if it feels brittle, add moisture; if it feels limp, it may need a boost of protein.
By treating hair care as a form of self-care rather than a chore, you can achieve a level of health and shine that truly stands out. Consistency and quality are the pillars of a routine that yields long-term results.